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Brett,
Thanks for the awesome tips. Very well written post and a must read for anyone considering OLRM!
Articles like this feed the argument that SEO is full of scumbags and that Social Media Marketing is no different. To be fair I should read some of the other posts here to see if you ever write about providing value through quality content instead of link building b.s. but really - look at yourself, you're telling people it's a good idea to join a bunch of groups in Tribe for the link juice, to fluff up the number of tag pages you put your story about random crap into on Del.icio.us and I don't know how you plan on getting lots of followers on Twitter unless you are counting on an army of scumbags following you in hopes you'll follow them back and you'll all get a bunch of content-free link love. Seriously, why would I want to "rank high for Blockbuster Video"?? If I was making a crass grab for money, I suppose. People need to keep their crass grabs for money out of my social bookmarking services, though - 'cause I go there to find valuable content and connect with other people looking for the same - not to find the network swamped with stuff like this. I make my living finding, producing and guiding other people to high quality content - this post is a good example of "high quality content" all about how to flood useful sites with crap. Come on dude, I bet you're smart enough to get a real job.
MashallK,
Thanks for your thoughts on this, and I respect your opinions a lot. You would want to rank for "Blockbuster Video" if it was your own brand and someone was pouring all their energy into making a website bashing you and badmouthing you.
@Marshallk
That was awesome.
applause
Brett, the reason people like Marshall have 1,500 followers is because he provides good content and people choose to follow him. You can't force links on twitter like you can on other sites (e.g. Tribe). While yes, you are getting linkjuice, the quality of the link is poor, and the algorithms know this.
This is an article about how to make your social media profiles and bookmarks stronger and more visible by participating, adding friends, and tagging things cognizantly. Nowhere does it talk about spamming - there is nothing at all nefarious about joining lots of Tribes (see link to Tribe.net superuser), making friends on Twitter (see links and picture for best practices), and tagging quality submissions ACCURATELY (again, see the pictures).
I used MashallK's profile as an example of Twitter done right... tweeting good stuff and building up a following of people for visibility on the network and in the search engines too.
If you were doing white-hat social media marketing for a cool brand, this is important. If you were interested in making your own awesome personal social media profiles visible - this would work just the same. If you are a spammer, you could probably use any of these techniques to carry out your work.
It's up to you. But whatever you do, your social media profiles won't be very visible without enough internal links.
Wow... those comments got a little heated. I can understand both sides here, but Brent I think you are making a good point that, as shown is easy to abuse or misinterpret.
I think what you were wanting to say is that by fully engaging in social networking and bookmarking and making the effort to make friends and network then you can build a little more link authority. Yes, I'm sure that can and will get abused, but in theory your point is exactly what those networks want us to do anyway, make more connections! If there is link juice that trickles out of the engagement then all the better! I mean why would del.icio.us not want us to tag articles as detailedly as we have time for? Isn't that good for the community!?
I thought that you made some great points and presented the whole case from an angle that is commonly ignored or simply not thought about. Great post in my book!
Great post mate, looking on the subject a little differently :)