Copy Brighter: Is Social Media Marketing Sustainable?
Barry Welford
· 2 years ago
Brett, I think your take on all this is exactly right. As I was reading, I was thinking, Yes, this is exactly like the PR challenge before the Internet came along. I think there's a strong parallel with SEO. It's not sufficient just to get the traffic. What you're really looking for is converting traffic. You want to get folk from your targeted marketing niche coming to your social media. That puts an additional challenge to the whole endeavour.
Maki
· 2 years ago
It can definitely be a viable career option. As you've said, I'm sure startups and PR firms would welcome an experienced social media expert. I'm not sure it'll pay too well though. But if you're doing it for a good cause or if you truly believe in the brand/product/service, it would blend well.
I'm a social media marketer but I primarily use it for my own online properties... the payoff is a LOT higher over the long run and you don't have to work with irritating clients with enormous expectations (I've done consulting/linkbaiting work before.)
Alternatively, flying solo and working very closely and selectively with high quality/high priced clients is lucrative in many ways, although you'll have to really develop your personal brand/credentials/recommendation networks well from the onset.. :)
Everett
· 2 years ago
Good blog post Brett. Is it sustainable? Only as sustainable as any other buzz-generating medium is. Television and the Internet might merge. Print might go out of fashion all-together. Sites like Digg may lose favor among internet users. Who knows... I'm no futurist, but if I had to make a bet I'd say there will always be work out there for a smart marketer with writing skills and experience creating buzz.
Shana Albert
· 2 years ago
Excellent Blog Post. This is my first time I stopped by your blog and you now have a new fan.
I feel exactly the same way about social media. I only started using social networking sites about 3 months ago and it has been a huge success for me. I actually wrote a post about how I feel about social media called Social Media - The New Bad Boy .
Great post, Brett. Keep up the great work!!
Shana
brett
· 2 years ago
Barry,
Yup. The social media user niche is small, and some brands won't directly benefit from the traffic.
---
Maki,
I'll bet that working on your own sites is more profitable, but it really takes a LOT of discipline and a "project manager" personality to constantly architect web properties. If you can do it, all power to you.. but it's not for most people. ;)
---
Everett,
I'm sure there will always be work, but I am particularly fascinated with the current evolution of social media. Is IT sustainable.
---
Shana,
Thanks so much! Glad you enjoyed the post! Please subscribe and read more in the coming months... I'm off to check out your post now.
theGypsy
· 2 years ago
Good post - thanks. Like any tool in the marketing toolbox, it has it's place. It's a matter of balancing the weapons in our attack not looking to supplant one for the other (SMM for SEO or PPC).
I have added it as a resource at the end of my SMM rant from last month - SMM is it for you?
Cheers
Dave
brett
· 2 years ago
Thanks Gypsy,
It is certainly not suited to every campaign, but I'm certainly thrilled that SMM is becoming a bona fide marketing discipline and not just "messing around on fun sites and MySpace" thing... I just love how blurry the line between work and fun has gotten.
And I sure appreciate the link!
lkribs
· 2 years ago
Brett-Complete kudos to your post. I am truly inspired and reflective by what you've written. I took route the "Try pitching some traditional PR firms" and have found myself here. For a long time the SMM world creates that tummy excitement within me, but also a sense of....and then what? It doubly frustrating when social media falls under the PR umbrella, in a world that already has a hard time calculating measurement. You have my subscribe, and I hope to engage in more dialogue in the future.
Roz
· 2 years ago
Great blog, Brett! Enjoyed it as well as the comments. Keep up the good work.
Room 214
· 2 years ago
Nice Post Brett. We work with a few PR firms to provide podcasting, SEO, RSS and reputation management services for their clients. For the first time we are seeing a big push for these PR firms to hire full time Social Media Experts. One of the larger PR firms we know is actually building out dedicated studio space for podcasting and video efforts. The comments we've heard in terms of placing full time SMM expertise is that it has been "very difficult to fill the position." One of the challenges is finding a person who has an understanding of offline campaigns. Although the SMM landscape is different, PR people seem to want a handle on how it will integrate with existing and even traditional PR efforts. And yes, adopting 30-hour days is something that will take place sooner than later in order to "get it all done!"
Megan Vaillancourt
· 2 years ago
Great Article. SEo is the most powerful marketing available. and I see the relation to PR and social media. I love that you touched on this information.
Superb blog post, and some long term questions for anybody in the social media marketing space to consider.
Sheree Motiska
· 2 years ago
I think that the Internet is becoming more centered around creating a community instead of the way that the Internet used to be a kind of isolating experience.
So yes, I think that the social media is a great way to go. look how MySpace grew and continues to grow at an unbelievable rate. Everyone I know has a MySpace.
Anyway, thanks for the great post. I feel even more confident about my own future knowing that other people believe in the power of social networking as well.
To Your success,
Sheree
RickDink
· 2 years ago
Brett - Great blog. One of the things you mentioned is really key here - the lack of professionals in the field as yet. There is still a lack of people in basic SEO let alone the next steps. Would love to see more about your thoughts on best practices with SMM also.
Thanks
Vishal
· 2 years ago
Nice blog. Perhaps it is time for a "Social Media Marketing" Social Media Network? :-) Facebook anyone?
Will Scott
· 2 years ago
Brett, great post.
I love the concept of approaching PR firms. I think other traditional marketing / branding firms would be good too.
That said, the challenge of SMM is similar to a perceived challenge of SEO: it's not measurable or guarantee-able.
I hear all the time "anyone who makes guarantees is a charlatan". Perhaps it's my ignorance of SMM, but much like good SEO it seems there needs to be a long term relationship in which client and provider both recognize there will be wins and losses and focus on the end (over time).
Thanks again for a thought provoking post.
Joy
· 2 years ago
Great post!..^^..thanks for sharing it witj us..^^
think that becoming a social media professional is possible and sustainable. But it hasn't yet evolved into recognized business marketing role yet
It is very possible. I specifically managed social media at two fortune 100 companies (previously HP) and now at Intel; so I would say that it is very sustainable. Pays well too!
;)
Great blog. Bookmarked and subscribed.
Brett Borders
· 1 year ago
Thanks Michael! Glad you found your sustainable social media bliss.
Pedro Maiquez
· 1 year ago
Wow, Brett, I just have found a blog talking about the very specific niche of online reputation management as I was looking for. Please continue writing so practical way focused posts. And of course I expect Social Media will give us job as soon as organizations understands the importance of internet reputation exposure. Thanks, and excuse my english.
Brett Borders
· 1 year ago
Pedro,
I am trying to offer some solid, practical (non-theoretical) advice for people who need ideas and help with reputation management. Please subscribe and free to share this URL with your friends!
Looking forward to your ideas and comments, too!
muchos gracias!
Alabama Treatment Centers
· 1 year ago
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Tandy
· 1 year ago
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Chandler Bluesoul
· 1 year ago
Wonderful information, some great brain food! Keep up the great work!
ukjobs
· 2 weeks ago
Social Media Marketing, being an emerging concept is still undiscovered for most of the individuals associated with web business and having most of the aspects unexplored, the sustainability of SMM is still a question mark. Though getting about rapidly, not everyone is familiar with the inner structure of SMM and the best use of it. The present culture of Social Media Marketing is relying more on extensive stumbling and digging etc that has not only shown the concept of SMM a convergent approach but also deployed its original essence.
All Comments
I'm a social media marketer but I primarily use it for my own online properties... the payoff is a LOT higher over the long run and you don't have to work with irritating clients with enormous expectations (I've done consulting/linkbaiting work before.)
Alternatively, flying solo and working very closely and selectively with high quality/high priced clients is lucrative in many ways, although you'll have to really develop your personal brand/credentials/recommendation networks well from the onset.. :)
I feel exactly the same way about social media. I only started using social networking sites about 3 months ago and it has been a huge success for me. I actually wrote a post about how I feel about social media called Social Media - The New Bad Boy .
Great post, Brett. Keep up the great work!!
Shana
Yup. The social media user niche is small, and some brands won't directly benefit from the traffic.
---
Maki,
I'll bet that working on your own sites is more profitable, but it really takes a LOT of discipline and a "project manager" personality to constantly architect web properties. If you can do it, all power to you.. but it's not for most people. ;)
---
Everett,
I'm sure there will always be work, but I am particularly fascinated with the current evolution of social media. Is IT sustainable.
---
Shana,
Thanks so much! Glad you enjoyed the post! Please subscribe and read more in the coming months... I'm off to check out your post now.
I have added it as a resource at the end of my SMM rant from last month - SMM is it for you?
Cheers
Dave
It is certainly not suited to every campaign, but I'm certainly thrilled that SMM is becoming a bona fide marketing discipline and not just "messing around on fun sites and MySpace" thing... I just love how blurry the line between work and fun has gotten.
And I sure appreciate the link!
I took route the "Try pitching some traditional PR firms" and have found myself here.
For a long time the SMM world creates that tummy excitement within me, but also a sense of....and then what?
It doubly frustrating when social media falls under the PR umbrella, in a world that already has a hard time calculating measurement.
You have my subscribe, and I hope to engage in more dialogue in the future.
Keep up the good work.
http://www.PassportMentors.com
I think that the Internet is becoming more centered around creating a community instead of the way that the Internet used to be a kind of isolating experience.
So yes, I think that the social media is a great way to go. look how MySpace grew and continues to grow at an unbelievable rate. Everyone I know has a MySpace.
Anyway, thanks for the great post. I feel even more confident about my own future knowing that other people believe in the power of social networking as well.
To Your success,
Sheree
Thanks
I love the concept of approaching PR firms. I think other traditional marketing / branding firms would be good too.
That said, the challenge of SMM is similar to a perceived challenge of SEO: it's not measurable or guarantee-able.
I hear all the time "anyone who makes guarantees is a charlatan". Perhaps it's my ignorance of SMM, but much like good SEO it seems there needs to be a long term relationship in which client and provider both recognize there will be wins and losses and focus on the end (over time).
Thanks again for a thought provoking post.
Great post Brett - and what a pleasure to find a blog just like mine - Green 2.0 Marketing - SEO, PPC, and Web 2.0 for Green and Social Activism.
Cheers,
Lorna Li
I would like to see a continuation of the topic
It is very possible. I specifically managed social media at two fortune 100 companies (previously HP) and now at Intel; so I would say that it is very sustainable. Pays well too!
;)
Great blog. Bookmarked and subscribed.
I am trying to offer some solid, practical (non-theoretical) advice for people who need ideas and help with reputation management. Please subscribe and free to share this URL with your friends!
Looking forward to your ideas and comments, too!
muchos gracias!
———-
symonds
支持图片/超链发送！支持分类/地域网站发送！
10元，就可能换来意想不到的效果，为什么不尝试下呢！
QQ：224549200（注明“广告”）
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