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That's not to say you shouldn't deal with criticism, especially when it's unfounded ... just be extremely careful!
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Eletitor
Are they e-mailing your customers? How do they know which ones are your customers?
I don't know the answer to your situation, but taking care of reputation management issues in ADVANCE is very important. If you have your own company, you need to (have someone) build a "firewall" of 10 to 20 properties and pages for your brand name, so that user-generated opinions and content will have to take a back seat to the properties YOU CONTROL.
If you are a professional or a career person, you need to give this some serious thought also. Even if someone else messes up, it can cause a lot of grief if people (investors, HR departments) confuse the two of you online.
It’s interesting that you have your own SEO company, but have apparently not realized that you can use SEO tools to remove the negative info about you from the net. SEO is a major tool used by online reputation companies to shove bad info up the net’s wazoo. You can use your company’s resources to look into this or you can hire people to do this for you. A friend of a friend hired a firm called Reputation Technologies. http://www.reputec.com/ Check them out.