DISQUS

Online Reputation Expert · 1 year ago

Great post, with some real, reality-checks for those outsourcing this valuable part of online marketing.

Thanks!
Maria Reyes-McDavis

Zoobie Joy · 1 year ago

These are absolutely true..but we have to remember also that everything have their own pros and cons..^^ you just have to weight it all carefully.

Ottawa SEO · 1 year ago

I enjoyed the "alert the defamer" line. In my brand rep experience I've gone toe-to-toe with defamers on the phone, via email and otherwise, and in a couple of situations I've gotten them to recant their comment, blog post, whatever. If you know going into it that there's no hope of reasoning with the detractor, then you definitely want to stay under the radar so they don't catch a sniff and attempt to do more damage.

Brett Borders · 1 year ago

Maria,

There are a TON of potential complications with these kind of campaigns. I'm made this list as a way of reminding myself what can go wrong just as much I am trying to warn other people. I have seen some incredibly bad reputation management jobs (near-illiterate people posting random content) that are nearly impossible to delete, and look much worse than the original "negative" content.


Zoobie Joy,

Yup. Represent yourself carefully online, choose someone else to represent you online even more carefully.

Ottawa,

Great job on getting information removed by telephone and e-mail! If done with full awareness and tact, it can indeed work very well. But if the issue is a painful old wound or grievance, and someone else opens it back up and gives them some more "ammo" to defame you with - particularly a cheesy cover-up attempt - it can be tragic. You have to be very, very, very careful.

Glen Allsopp · 1 year ago

You make some great points, reputation management is a very 'tricky' service to offer, you especially need to know what you are doing.

Or as you say, more importantly the client needs to know what you are doing and whether you are protecting them in the process and not making things worse.

Oscar Del Santo · 1 year ago

This article should bring home to end clients the importance of dealing with reputable companies that have the right expertise in SEM, SEO and of course a sound PR base as well.

A welcome addition to a fascinating topic

Brett Borders · 1 year ago

Oscar Del Santo,

Thanks for your comments! It's very hard to deliver this combination of services. It's a big responsibility.